RAFU

Designed in Haut-Doubs, with the planet in mind

Eco-responsibility

The true meaning of our project is not just a simple label, but clear traceability, responsible materials, and strong roots in the Haut-Doubs region. Each RAFU product embodies this mix: a creation designed here, manufactured where it makes the most sense, and always with the aim of reducing our environmental impact.

Our raw material, after cultivation, is processed in the Haut-Doubs, where our brand has its roots.

  • Cycling equipment (jerseys, shorts): Made in Tunisia, only a 1h30 flight away, which limits carbon impact while guaranteeing high-end quality. Made from recycled bottles (RPET), our textiles give a second life to waste!
  • Socks: Manufactured in Europe, in Poland, combining proximity and expertise.
  • T-shirts: Designed in Asia from organic cotton, 100% ORGANIC,

Quality and Expertise

Our brand relies on a network of carefully selected partners, such as Poli, Solo midocean and Stanley/Stella, known for the modernity of their factories and their expertise in textiles.

Contrary to common misconceptions, Asia is today a key reference in high-end textiles. The factories we collaborate with are equipped with cutting-edge technologies, meeting the most demanding standards in terms of production, traceability, and quality control.

Quality & Production: Each garment follows a rigorous process, from the selection of certified raw materials to meticulous manufacturing, ensuring durability and comfort.

Standards & Certifications: Our partners are certified (GOTS, GRS, OEKO-TEX, Fair Wear Foundation…), ensuring both environmental respect and transparency.

Social Commitment: Working conditions are regulated and controlled. Employees benefit from social support and continuous training, helping to promote and perfect inherited expertise.

Control & Traceability: Regular audits and complete transparency provide full traceability throughout the production chain.

Accessibility

RAFU Haut-Doubs is a brand for everyone, proudly rooted in the Haut-Doubs region.

It is not reserved for an elite: its ambition is to offer quality, durable, and well-designed clothing, accessible to every inhabitant of the region and beyond.

RAFU Haut-Doubs is committed to making textile quality accessible to all. Thanks to modern processes and partnerships with certified and high-performing factories, the brand manages to offer high-end products at affordable prices, without compromising on craftsmanship, durability, or design.

The idea is simple: everyone should be able to enjoy stylish, sturdy, and well-designed clothing, resulting from responsible production, without cost being a barrier. RAFU thus democratizes textile excellence, proving that quality, style, and accessibility can perfectly go hand in hand.

Why Not "Made in France"?

The label "Made in France" is not always synonymous with transparency. In reality, a product can be marked Made in France if its last substantial transformation took place in France, even if almost all of its raw materials and manufacturing come from abroad.

At RAFU, we prefer to be upfront.
Cotton, for example, does not grow above the Larmont mountains.

Rather than hiding this reality behind a label, we choose to tell you where and how we manufacture.